your key to success in the specialty coffee industry
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A professional podcast dedicated to the specialty coffee retailer

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Books + DVDs

The Espresso Quest

The Espresso Quest

An exciting tale of an espresso lover’s quest to find the pure joy experienced in a perfectly prepared cup of espresso coffee.

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Advanced Barista Training 3-Pack

Advanced Barista Training 3-Pack

The Tools your Business Needs to Develop Expert Baristas. Save $30!

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Training Champions

    New DVD! On Sale for $49.95

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bellissimo: your key to profits

Since 1991, Bellissimo Coffee InfoGroup has set the standard for education, training and consulting in the specialty coffee industry. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from cafes to drive-thrus to major chains across the country.

Many consultants can help you with the portion of your business that is visible to your customers: store appearance, product choices and customer service. But what about the behind-the-scene requirements it takes to open and operate a profitable specialty coffee business: negotiating the best lease, choosing the right equipment and having a properly trained staff who can wow your customers with the perfect latte every time.

Bellissimo is the only coffee business consulting company that can give you 100% of what you need: from creating your initial business plan, to choosing a winning concept, to setting up your on-going operational systems after you've opened your doors. And unlike most other coffee business consultants, Bellissimo does not sell coffee or equipment-the information you receive from us is unbiased and in your best interest, not ours.

Bellissimo's expertise can help make your business profitable.

  • We have a 18-year history in the specialty coffee industry.
  • Our clients include Fortune 500 companies as well as American and International entrepreneurs.
  • Our consulting team includes the most trusted names in the coffee industry with over 100 years of combined experience.
  • Bellissimo does not sell coffee or equipment. The consulting services you receive from us are unbiased and in your best interest, not ours.
  • In addition to our comprehensive consulting services, we offer a variety of business and barista training programs.
  • We are the only coffee consulting company that produces a comprehensive line of educational books and DVDs to back our consulting services. Bellissimo has written and published four coffee business manuals, including Bean Business Basics, and produced 13 coffee shop training DVDs, including Espresso 101, the industry's standard for barista training.
  • Bellissimo's founder, Bruce Milletto, is recognized by the media as the "voice of the specialty coffee industry."
  • Our films, books and DVDs have won numerous awards from the specialty coffee industry and at International film festivals.
  • We founded the American Barista & Coffee School [ABC's] in Portland, OR, the first and only professional school in the U.S.devoted to coffee business education and hands-on barista training.
  • Our consultants hold key committee positions with the Specialty Coffee Association of America.
  • Click here to find out how easy it is to consult with Bellissimo and how our consulting process works.

Bellissimo Client Featured in Forbes Magazine

According to Forbes Magazine, Eurotazza Coffeehouse, opened by Bellissimo client Keira Moody in Dallas, Texas, is one of the best boutique coffeehouses in the United States.

We helped Keira design her coffeehouse, plan her menu, select her equipment and suppliers and we were there for her store opening and training. Keira is also a graduate of Bellissimo's American Barista & Coffee School.

Congratulations, Keira!

Click here to read the Forbes article.

2007 WBC Silver Sponsor Tokyo

Bellissimo Coffee infoGroup was a silver sponsor of the 2007 World Barista Championships in Tokyo, Japan July 31 to August 2.

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Bellissimo Blog

Bruce
12.04.09
Tough Times for Re...
Because of the crazy financial situation the country has found itself in this year and the forecast that 2009 could be even worse, Bellissimo has developed a seminar to help coffee retailers market and manage their businesses with greater efficiency. The Ultimate Coffee Profitability Seminar will travel around the country, with the first three stops in Portland (January 10-11), Seattle (February 28-March 1) and San Francisco (March 28-29).In today's harsh economic conditions, coffee retailers need...
Read More...
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America's Best Coffee School

Matt Milletto + ABC's Get Big National Press in July!

national press

bellissimo in the news

One of the most common entrepreneurial fantasies is to start a coffeehouse, to brew the best java while the cast of Friends sips and chats for hours on plush sofas. But with Starbucks on practically every corner, is it still possible for smaller outfits to be successful? Absolutely, claims Bruce Milletto, president of Bellissimo Coffee Info-Group, a coffee business consulting firm in Eugene, Oregon. According to Milletto, the keys to success in the coffee business lie in stellar customer service and great ambience, in addition to a high-quality product. "It's not about the coffee; it's about the break," he explains. "That's why so many [coffeehouses] exist--they're social meeting places."

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